Creamier - er - er - er!

Yum yum yum. Kraft cheese. Now, it even has Philadelphia Cream Cheese to make it creamier – er – er! Mmmmmnnnnn….. muy delicioso!

I love love love cheese. And now, they made it even creamier!?!?! What more else can you add? Let’s go to the store Mom!

I have just fallen for their use of physiological needs.  Even if I am not hungry, it looks sooooooooo good! Ughhh! My mouth is just watering!

This commercial also satisfies the need for affiliation. Look at the family who is making the pizza using Kraft cheese. All smiling and laughing. They’re so happy! Kraft cheese implies that if you use Kraft cheese and make a pizza, your family will be happy and cheerful like this one. Advertisers can use this negatively too. If you don’t use this product, then your family will die and be sad and you will lose your family forever! – if you don’t use Kraft cheese.

The background music also adds to what Kraft cheese is trying to tell consumers. It has a happy, joyful rhythm to it, linking the mood to the people in the commercial. The music was the first thing I heard, so those tricky advertisers first put me on an already happy mood. To me, this technique is very effective. While watching this commercial, all I was saying to myself was awwww, how cute!

All the bright colors also caught my attention. The contrast of them amused me as I listened to the background music. Another thing is that this commercial is very fast paced but what kept repeating slowly was the Kraft cheese bag. Everything was very fast, from the mom cutting tomatoes to spreading the cheese. But, when it came to showing the Kraft logo and the product, it would stay there for a couple of seconds. By this, I would be constantly reminded of Kraft and how it’s not just good, it’s amazing.