Heard of Downey, the laundry detergent
right? Although this commercial didn’t grab my attention, it grabbed someone
else’s. Ask yourself, who does your laundry?
Who uses these household supplies? Of course, our mothers. Just in the name
itself, of the product of Downey Unstopables can lure us to purchase this. For
people who take no time to even consider the product, they would buy it from
the store right away. Again, advertisers use the weasel word to enhance this
product. Take “Unstopables” for instance. When some people hear this word, it
gives them a feeling of something being very powerful and godlike enough to be
“Unstopable”. This tricks Downey customers. According to Jimmy the Laundry
Intern, the blue dress was washed eight weeks ago! And it still had the fresh
scent, which in my opinion, is pretty darn amazing. I mean, if you washed your
shirt eight weeks ago, will it still have the same fresh scent? But, how do you
know if it really smells fresh after eight weeks?
They also use some components of ethos
to establish credibility. Jimmy goes to cheerleaders and asks for their opinion
of the scent. Most of the cheerleaders in the group are women. And women,
as we have to admit, are usually the ones to do the household chores. In other
words, women are basically the experts when it comes to chores, especially
laundry. If advertisers can get women’s’ opinions on the scent, then that is
what it really must be. Score! This draws attention to how this heavenly
product is.
OK, first of all, can I even really
trust this? Yeah, the cheerleaders say it smells terrific, but am I smelling
it? No. Do I know if it’s really been eight weeks since he washed it? No. All
these are questions I can’t even guarantee. Should I buy it? Would you buy
it?
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