It's That Simple

Have you guys ever used UPS or any other shipping companies? Well, if you guys don’t use FedEx then hurry up and switch to them. Look at that! How did that guy just that little boy his gift like that?

This advertisement pleases the need to satisfy curiosity. How did they do that? FedEx’s answer? It’s simple, use FedEx Express.

This advertisement shows here that all you have to do is get a FedEx box and stick the object in there and bam! The receiver will have the object!

W – R – O – N – G. Wrong

Guys, it’s not that simple and we know that (right?). What advertisers are really trying to tell us is that when you use FedEx, it is as simple and efficient as this picture shows here.

This advertisement also uses some common techniques such as weasel words and plain folks. Did you guys notice that it’s not just FedEx, its FedEx Express? Ooooooooooh, FedEx Express! What does that mean though? We just assume that because it’s on there, it must be an immediate upgrade. And, as for plain folk, it implies that anyone can use this shipping company. Even if you are just using it to send someone a gift.

Again, these advertisers use a plain beige background to really focus on the FedEx box.  This technique is really common and when advertisers do this, you notice nothing but FedEx, the box, the hands and the robot. It is simplicity they are enhancing. Is it working?