Are You Feeling Fat? No Worries, Just Drink Lipton!

Tea is tea. It’s a very ancient beverage. Throughout my life (and plus the fact that I am Asian), I have heard many fantastic things that tea can do for you. It can beautify your skin, secure god health, etc., etc… You get the point, drink tea. Better yet, this ad states that you can even burn.

Burn what? This advertisement pleases the need to satisfy curiosity.  This is how those tricky advertisers attract us. Do we know what this advertisement really means? Because of our desire to know things, it appeals to us.

This advertisement uses vagueness to deceive consumers. Many people (especially women) will read this advertisement and immediately assume “Burn … oh, burn calories and lose weight!” And with this, women will want to purchase this product.With respect to the documentary, Miss Representation, the media is impacting their minds, brains, and emotions. The media has always favored nice fit, skinny bodies over pleasantly plump ones. Being women, we are often judged on how we appear and are under the pressure of needing to look skinny. When advertisers use the technique of vagueness, we imply our own connotations to words and their incompleteness. What do the advertisers really mean when they say Burn more? For all I know, it could mean burning your tongue. This lack of completion is one of advertiser’s techniques to appeal to us. There are unanswered questions and incompleteness. It can make customers wonder or just imply their own meaning to the product.  

The flush of vivid colors also adds to the appeal. Because the pain part of the advertisement is a dim, dark green, the yellow at the bottom really popped out to me. I was attracted to the distinct in color variation. Yellow and green has always been associated with freshness and life also. It reminds the consumer of the product itself because the logo contains such colors.  

Anyways, see the woman that is created by the steam? She looks pretty fit in my opinion. And her posture makes her seem even more flattering.  She has a sense of airiness that embraces her as she prances about. Ahh … beautiful. And then, on the bottom right, it has the Lipton tea logo and says that Lipton can do that. Again with the vagueness and incompleteness, do what? For those foolish, insecure women, they immediately jump to the assumption that this is a weight loss product and they will look like this angelic – like woman (which is fake). Don’t fall for this appeal of simple solutions. All of your problems won’t be solved with just a cup of Lipton tea.