Whoa there. Look at that.
What did you think of when you first saw
this? The yellow, the wood, and the thick piece of charcoal colored thingy. Any
resemblance?
Why, it’s a pencil!
Well, what is it saying? Why is the pencil
in the structure of a barbell?
You silly people, it’s trying to tell
you that their brand of pencil is as strong as a barbell. It even says, I’m strong right across the whole
advertisement. You see it?
It’s the need to aggress that appeals to
us. Come on, let’s admit it, we want the best of everything. I know I do.
Even if it’s just the smallest things like pencil and paper, I want what
I think is the best product.
This advertisement is trying to tell us
that this brand of pencil is very strong and durable. And to do this,
advertisers transform a pencil to the form of something sturdy, durable, and
strong: a barbell. Barbells are connected to power and muscles and strength.
So, when I usually see a weight, the words heavy, tough, strong come to my head.
A connection immediately occurs when I see a barbell and a pencil. The message
is obvious. Use their brand of pencil because it is sturdy and long lasting.
Well, what’s wrong with other brands of
pencil? Here, this advertisement is making a reality assumption that says, all
other brands of pencil are fragile and weak.
Adding on, those advertisers set the
object in the center of a completely white background so all you really notice
when you see this advertisement is the barbell.
Also, on the bottom right, there is a
motto that says Strengthen your brand.
Advertisers use this in a really persuasive and demanding tone. It’s like its
saying, come on, are you really going to use that brand of pencils when you
obviously see this. It’s as strong as a barbell! Switch your brand of pencils!
Really, does it really matter? I mean,
all yellow pencils are the same, aren’t they? I guess not. I personally don’t use
these pencils anymore. I use mechanical pencils. I think I am gonna have to Strengthen your brand no huh?
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