Aww… Isn't that
adorable? It’s Mother’s Day, there are you kids, and Oreos. Jolly little
picture. Watching it just makes me smile. Imagine what mothers would do if they
watched it. Their delicate hearts would melt.
This Oreo commercial is
intentionally made to draw attention to mothers. Whats more happy than to be
with your family on Mother’s Day eating Oreos together? Again, those tricky
advertisers, always trying to mislead us with their appeals. It’s a silly mother’s
need for affiliation that attracts her to this simple, ordinary product.
Mothers love to see the “everyone is happy” picture and when they see this Oreo
commercial, they are absorbed to it.
What marketers do when they
advertise for a product is set a background to fool. This
commercial was uploaded around April. As you can recall, each year, Mother’s
Day is in May. They get mothers all hyped up about their special day so they
fall for this advertisement. Or maybe moms are just distracted by rationalizations.
I can just picture moms standing in the snacks aisle holding the package
of Oreos in her hands like she’s making the hardest decision in her
life yet. “It’s all for a good cause,” I would imagine her saying and put it in
the cart at last.
This advertisement can also
have a negative effect. Look at it this way, marketers make it like if you
don’t use their product, then your result will be the opposite it is
here. Mothers are actually convincing themselves to buy the product because if
they don’t, their Mother’s Day will be a complete disaster! Oh no!
Come on guys, let’s go back
to planet Earth, the reality. Calling out to all silly Mothers, “Do you really
think that without Oreos, your entire Mother’s Day won’t be filled with
laughter and joy?” These marketers are just misleading you. Take the title of
the commercial ad for instance. The Perfect Mother’s Day Gift. How
sweet. That weasel word sure does enhance the product. Perfect.
What could be better that perfect? Uh, let me think … nope, nada,
nothing. This appeals to consumers because everyone wants everything to be
perfect or alt least close to perfect. When advertisers add the word ‘perfect’,
the whole product just jumps to a whole new level of better.
Dearest Mother (who will
never read this, but), it’s OK, you don’t have to buy a package of Oreos. No,
your Mother’s Day won’t be a complete disaster if you don’t. By any means, I
bet you can still feel like the happiest Mother in the world.
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