Puffs Plus With VICKS

Ooooooh! Puffs Plus … with VICKS! That makes it even better! *Wink, wink*

The use of magic ingredients and weasel words creates a huge impact on this advertisement. I even admit that I would buy this product over just regular Puffs tissues or Kleenex. Who would even buy regular, plain Kleenex over this magical, extraordinary product?  Puffs have always advertised their product to be softer and better than other brand tissues. Now, it comes with a scent of VICKS! Don’t deny that you didn’t ohh or ahh when you saw this new product.

Especially for moms, they can’t resist this. I mean, take a look at what those advertisers did. It is a typical mom’s need to nurture that attracts them to this product. A Touch of Mom in Every Tissue.  Aww, it just melts my heart hearing this. Imagine what it would be like for those silly moms. Every mom wants their children to think of them, and mothers are immersed to this. Adding on to this, there are little tiny hearts cuddling the little boy and he is caressing the box of tissues. Aaaaaah, I love you Mommy!

Stupid as it sounds, mothers will imply that if they buy this product for you, then your maternal bond will grow and you will form a connection that is unbreakable. All because of the new product: Puffs Plus with VICKS.

Don’t fall for this! Advertisers are just enhancing this product to attract you. The colors used also affect this overall product. The blue and green contrast gives a smooth, tranquil background to the advertisement, matching the little boy. He looks at ease and well – pampered. And this is what mothers want, they want their children to be well taken care of.

This technique of weasel words, although very common, appears to be effective.