Starbucks Holiday Drinks

Doesn’t that just look plain delicious? Don’t you dare tell me that you looked straight into that picture and didn’t even have the slightest yearning for those Starbucks drinks. I know you did. Ohh, how Starbucks can make us crave. 

For many people like me, this advertisement is a quick attention – grabber. Just imagine, you’re outside on a cold winter morning, barely awake. You come across a Starbucks Coffee Shop and spot the ad. Your heart immediately melts.

This is what advertisers do. They immerse you to their product. What’s better than a nice, sweet, warm cup of coffee on a cold, wintery day? Especially a cup of Starbucks coffee. This tricky method relies on pathos. They make you feel that exaggerated pity for yourself. “It’s extremely cold out here, I deserve this,” But, is your life going to end without it?  I don’t think so. 

So why are we so immersed into just an ordinary cup of coffee? That’s a very good question. Why are we? Customers tend to use rationalizations when making hard – to – choose choices. A common one for this situation is: It Doesn’t Hurt Anyone. Being human, we have a likelihood of wanting more and more products and merchandise. To excuse our little misconduct, we apply and are often distracted by that rationalization. “I’m just buying a drink, is this going to hurt anyone?”  In fact, if you even consider this, it’s actually a win – win situation. I, the customer am pleased and Starbucks, the retailer is happy. What a nice happy ending? 

Anyways, familiar with their motto, “Rekindle the season” “Three reasons to be jolly”? Well this just adds to the fun. “Rekindle the season”, meaning to spark, light up … the fall and winter days. Doesn’t that sound amazing? Advertisers out there use these techniques to enhance the product. These weasel words tempt us; it makes us get into that warm, Christmas, holiday feeling. They make it sound like if you purchase a Starbucks drink, you are going to drink a cup of magnificent wonderfulness. Is this really going to be so? And “Three reasons to be jolly”? This creates an attraction to certain people who have that “Holiday spirit”. This phrase can also cause a form of projection for some people. Take the word “jolly” for example. It has many different definitions in other perspectives. In most of our cases, it simply can mean “in good spirits, merry, cheerfully festive …” on behalf of dictionary.com.

All in all, Starbucks holiday drinks can cause a great amount of people to be attracted. Are you going to fall for it?