Zzzzzzzzzzzz...

Ahh… Sleep. Its been a long day. Everyone deserves a good night’s rest.

We tend to incorporate these thoughts into our minds. This VICKS product draws attention to customers that fall for their tricky advertising techniques. According to Jib Fowles Advertising’s 15 Basic Appeals, we sleepy heads have fallen for the last one: Physiological needs. Sleep is essential for our bodies because without it, they won’t function properly. People are attracted to this product the most because they persuade themselves that this is essential and they need this product.  Do we really? I mean, when I’m tired, man, I don’t need anything. Just give me a blanket and I’ll be in ‘La-la land’ in two – minutes tops.

Take a look at the woman sleeping like she’s never slept before. The room is soft and dim, there’s a fluffy pillow, cozy blanket, … What else can you add? Just by looking at it makes me feel comfortable Advertisers make it so like when you buy this product, you will have a perfect night’s sleep like she is. Because we see that visual image and the bottle of ZzzQuil, our brains immediately go “Oh my god, I totally need this! If I get this, I will be able to sleep!”

This technique completely counts on pathos. Our emotions get the best of us. When we’re all tired and we see this wonderfulness, of course, we are going to be immersed in this product. It’s alright though, we aren’t the ones to blame. Those sly advertisers are.

Just read the label. Just look at the darn thing. ZzzQuil. And the bottle is dark with cool colors and a moon. Ahh, soothing … Those advertisers can really fool. Also, the first thing I saw when I looked at this advertisement is the big, bold white “Just for sleep.” Acting like a weasel word, “just” makes the product look very soothing. It tricks customers into thinking the effect is easy to achieve.

This VICKS over – the – counter sleeping aid can attract many consumers just by their calm and comforting background theme. Methods like these are often used to deceive people.

Even if you are a sophomore taking zero period at 7:18 a.m. in the morning, do you really need a sleep aid to help you sleep? Or can you, just like me, sleep without any treatment?