I LOVE Lay’s. They are my all-time favorite potato chips. Ever.
Hmm? I never knew that it takes 12 muscles to smile. Cool. But you
know whats even more amazing? You can do that with just 3 simple
ingredients! Oooooooooh!
It’s this common technique that appeals to us the most. Simple
solutions. Its screaming, “If you buy this product, you will be happy!” Which,
I have to admit, is pretty true for me. On the far bottom left, it states that Happiness
is simple. Advertisers put this so consumers can relate this statement back
to Lay’s. You want happiness? Simple, just eat Lay’s.
A couple of Jim Fowles Advertising’s 15 Basic Appeals are used to
attract customers in this advertisement. Physiological needs for sure. Everyone
loves a bag of potato chips. Who doesn’t? Also, the need to nurture can be
satisfied. If moms see this, they will be tempts to buy this. The little girl
looks so happy eating her Lay’s potato chips. Awww!
The background colors also add to the theme and mood. Yellow
associates with being full, lively, and happy. The soft, pale flush of blue and
green also really make the Lay’s logo really pop out.
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