Have a sibling? Do you guys argue and
fight over the weirdest and unimportant things? Let me just tell you. I have
this super-duper annoying brother and it is just impossible, like seriously
impossible, for us to NOT argue and get along. And this drives Mommy dearest
crazy.
It would be the need for affiliation and
need to nurture that would appeal to her and all other moms that have trouble
quieting down their children. To moms, what’s better than a happy family eating
cookies together? It melts a mom’s heart to see this picture. A mom’s duty is
to care for her family and supposedly, Pillsbury Chocolate Chip Cookies can
help.
Magic ingredients are also used in this
commercial. It states that the cookies are made with Hershey’s Chocolate Chips.
Ooooh! Plus one!
But, what if it’s not Hershey’s Chocolate
Chips? Is there a difference? Chocolate is chocolate right? Why is it so
special? Hershey’s Chocolate is very well – known and that is a key technique that
advertisers and marketers use.
I’m also not going to deny that for a
minute there, I had an urge to want those Pillsbury Chocolate Chip Cookies. It was
physiological needs that appealed to me. Those advertisers filmed it when the
cookies were baking and split it in half so the melted chocolate chips were
visible. Boy, do those look delicious!
This commercial is also suggesting that
this product is practical enough for ordinary people, the technique of plain
folks. In the commercial, it’s just an ordinary family happily eating cookies. How
sweet! Also, the background music gave the overall commercial some mood and
tone. The melody was very jolly and cheerful, exactly how those advertisers
want you to feel when you relate back to the Pillsbury brand.
I agree with you because that scene looks like a scene that could be in any house, even mine. It gives a problem and makes it seem like Pillsbury can solve it, at least for a moment. I think it is important that it is Hershey's because their commercials are well known for giving that idea of togetherness like that commercial where Hershey's unites the world. I agree with you in that this commercial does make me remember Pillsbury, and maybe next time I am out and I see it, I will be tempted to get it.
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