Oooooh! That looks pretty! I like!
This advertisement uses the need to
escape to catch attention. Advertisers want us to get that idea that if we
drink this, it will be like escaping to this beautiful and pretty mountainous
meadow. As Jim Fowles describes it, “the idea of escape is pleasurable” and
this attracts us. We input this picture inside our minds and some of us, silly
as we are, think it is real.
Bam! WAKE UP! It is not real! Sorry, but
let’s come back to reality. No one will take a sip of soda and appear in this
beautiful meadow. It’s just not going to happen.
What advertisers want us to associate
with this brand of soda is the that it is refreshing, natural, and it tastes
good. They accomplish this mainly by the color. Blue and green naturally gives
off a fresh and cool effect, which is why they used so much forest and water in
this advertisement.
The
soda would drink if nature drank soda. ‘It’s the most refreshing thing I’ve
seen since me.’ – Lake. Haha! How funny! This technique can also attract
us. I’m not going to lie, the Lake’s quote did make me smile. Some customers
tend to buy products that make them laugh.
Also, on the very bottom, it says it’s made with real sugar and nothing artificial.
This can also appeal to certain customers. Everyone wants to hear this. Especially
the word natural falls under the technique
of magic ingredients. Looks and sounds refreshing.
I love the humour that was used in this ad. So I guess that this soda is the most refreshing thing made since that lake huh...the need to satisfy curiosity! It makes the consumer curious and want to go out and buy it to see if it really is as refreshing as it says it is. I also agree with you regarding the colour scheme. I thought the blues and greens and the nature background gave it all a refreshing atmosphere. I think this ad was effective, it certainly worked on me
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