Wow, the holidays went by fast! Christmas
was warm and joyful as usual. Opening presents were, of course, the best part. This
year, like any other year, Christmas shopping is described in one word:
chaotic. There are those last minute sales, people rushing to get into stores,
blah, blah, blah… you know the rest. It was probably the twenty – third, a day
before Christmas Eve. I was still looking for a gift for someone and really had
a hard time. Like really. Nothing seemed to be right. Until I saw a poster…
No,
silly you, I didn’t give someone a poster for Christmas. It was an
advertisement poster. It was advertising for chocolate. And what better than to
give someone a box of nice chocolates? I mean, who doesn’t like chocolate? Especially
these chocolates. Ferrero Rocher. Mmmmmhnnnn. I love chocolate. They’re so
creamy and rich. Yum.
When I saw this ad, it immediately caught
my attention. It captures my curiosity, pleasing the need to satisfy curiosity.
What is this poster advertising for? I had to take a closer step to figure out.
What is that object that is falling down supposed to be?
This one simple, basic appeal had got
the best of me. I bought the chocolate.
It just looked so nice. A gift from heaven. Oooooh! Adding on,
the dark, dim contrast of brown in the background made it look smooth and warm. This
kind of technique gives mood to the product. The model is also wearing a white
and gold Egyptian like costume with some brown sandals. The advertising technique
of transfer/association is used to relate the chocolate to a god – like product.
Not mentioning her three pairs of arms.
This advertisement was so effective, not
only did I buy one for the gift, I bought one for myself! Maybe I could be god –
like if I eat this delicious chocolate?
I agree with your analysis. This ad also caught my attention and I was immediately curious. What are those clumps falling? Why does she have so many arms? Then when I saw the chocolate on the bottom, it satisfied that curiosity. I also liked the comparison between the chocolate and a gift from Heaven. I mean hey, it must be amazing if Heaven gave it to you so this chocolate must be absolutely pure awesomeness! I also thought the colours gave the ad a certain mood. The colours made me think of luxury and such. All in all I thought this ad was effective. It certainly pulled me in.
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